{"id":879,"date":"2026-10-24T13:05:19","date_gmt":"2026-10-24T11:05:19","guid":{"rendered":"https:\/\/uncoeurquiagit-associationhumanitaire.fr\/?p=879"},"modified":"2026-10-24T13:05:19","modified_gmt":"2026-10-24T11:05:19","slug":"mecenat-entreprise-don-association","status":"publish","type":"post","link":"https:\/\/uncoeurquiagit.fr\/en\/mecenat-entreprise-don-association\/","title":{"rendered":"Don d&rsquo;entreprise \u00e0 une association : la r\u00e9duction d&rsquo;imp\u00f4t (m\u00e9c\u00e9nat)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>En bref :<\/strong> un don d&rsquo;entreprise \u00e0 une association d&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral ouvre droit \u00e0 une <strong>r\u00e9duction d&rsquo;imp\u00f4t de 60 %<\/strong> du montant vers\u00e9, jusqu&rsquo;\u00e0 2 millions d&rsquo;euros (40 % au-del\u00e0). Les versements sont retenus dans la limite de 20 000 \u20ac ou de 5 \u2030 du chiffre d&rsquo;affaires hors taxes si ce montant est plus \u00e9lev\u00e9, avec un report possible de l&rsquo;exc\u00e9dent sur cinq ans. Le m\u00e9c\u00e9nat peut prendre trois formes : argent, biens ou comp\u00e9tences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment fonctionne la r\u00e9duction d&rsquo;imp\u00f4t pour les entreprises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toute entreprise soumise \u00e0 l&rsquo;imp\u00f4t en France, \u00e0 l&rsquo;imp\u00f4t sur les soci\u00e9t\u00e9s comme \u00e0 l&rsquo;imp\u00f4t sur le revenu, peut b\u00e9n\u00e9ficier du dispositif de m\u00e9c\u00e9nat. La r\u00e9duction s&rsquo;impute directement sur l&rsquo;imp\u00f4t d\u00fb au titre de l&rsquo;exercice du don.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u00c9l\u00e9ment<\/th><th>R\u00e8gle<\/th><\/tr><\/thead><tbody><tr><td>Taux de r\u00e9duction<\/td><td>60 % du don jusqu&rsquo;\u00e0 2 M\u20ac, 40 % pour la fraction au-del\u00e0<\/td><\/tr><tr><td>Plafond des versements<\/td><td>20 000 \u20ac ou 5 \u2030 du chiffre d&rsquo;affaires HT, le montant le plus \u00e9lev\u00e9 \u00e9tant retenu<\/td><\/tr><tr><td>D\u00e9passement du plafond<\/td><td>Exc\u00e9dent reportable sur les cinq exercices suivants<\/td><\/tr><tr><td>Justificatif<\/td><td>Re\u00e7u fiscal d\u00e9livr\u00e9 par l&rsquo;association<\/td><\/tr><tr><td>D\u00e9claration<\/td><td>Formulaire 2069-RCI, avec la d\u00e9claration de r\u00e9sultats<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prenons un exemple simple. Une PME qui r\u00e9alise 1 million d&rsquo;euros de chiffre d&rsquo;affaires donne 5 000 \u20ac. Son plafond est de 20 000 \u20ac, puisque 5 \u2030 de son chiffre d&rsquo;affaires ne repr\u00e9sentent que 5 000 \u20ac. Elle b\u00e9n\u00e9ficie d&rsquo;une r\u00e9duction de 3 000 \u20ac : son don lui co\u00fbte r\u00e9ellement 2 000 \u20ac.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trois fa\u00e7ons de soutenir une association<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Le m\u00e9c\u00e9nat financier (en num\u00e9raire).<\/strong> C&rsquo;est la forme la plus simple : un virement ponctuel ou r\u00e9gulier. La r\u00e9duction porte sur le montant vers\u00e9.<\/li><li><strong>Le don en nature.<\/strong> L&rsquo;entreprise donne des biens : stocks, mat\u00e9riel, mobilier, fournitures, produits encore utilisables. Le don est en principe valoris\u00e9 \u00e0 son co\u00fbt de revient ou \u00e0 sa valeur en stock, et non au prix de vente.<\/li><li><strong>Le m\u00e9c\u00e9nat de comp\u00e9tences.<\/strong> L&rsquo;entreprise met des salari\u00e9s \u00e0 disposition, sur leur temps de travail, pour une mission utile \u00e0 l&rsquo;association. La valorisation repose sur le co\u00fbt de revient de cette prestation, c&rsquo;est-\u00e0-dire les salaires et charges correspondants, dans certaines limites.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces trois formes peuvent se combiner. Une entreprise peut par exemple soutenir financi\u00e8rement un projet tout en mobilisant ses \u00e9quipes sur une collecte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 de l&rsquo;avantage fiscal, le m\u00e9c\u00e9nat a souvent un effet en interne. Il donne du sens \u00e0 l&rsquo;engagement des salari\u00e9s, nourrit la d\u00e9marche de responsabilit\u00e9 sociale de l&rsquo;entreprise et cr\u00e9e des liens concrets avec un territoire ou une cause. Pour une PME, c&rsquo;est aussi une fa\u00e7on simple de montrer ses valeurs \u00e0 ses clients et \u00e0 ses \u00e9quipes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des contreparties possibles, mais limit\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le m\u00e9c\u00e9nat est un soutien sans contrepartie \u00e9quivalente. C&rsquo;est ce qui le distingue du parrainage, ou sponsoring, qui est une op\u00e9ration publicitaire d\u00e9ductible comme une charge, avec des contreparties proportionn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le m\u00e9c\u00e9nat n&rsquo;interdit pas pour autant toute reconnaissance. L&rsquo;association peut mentionner le nom de l&rsquo;entreprise dans sa communication, et quelques contreparties sont admises si leur valeur reste nettement disproportionn\u00e9e par rapport au don. En pratique, l&rsquo;administration fiscale tol\u00e8re des contreparties dont la valeur ne d\u00e9passe pas environ 25 % du montant donn\u00e9. Au-del\u00e0, l&rsquo;op\u00e9ration risque d&rsquo;\u00eatre requalifi\u00e9e.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mention de votre entreprise parmi nos partenaires : admise.<\/li><li>R\u00e9cit de l&rsquo;action men\u00e9e gr\u00e2ce \u00e0 votre soutien : admis.<\/li><li>Prestation publicitaire d&rsquo;une valeur proche du don : \u00e0 traiter comme du parrainage, pas comme du m\u00e9c\u00e9nat.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Des partenaires d\u00e9j\u00e0 engag\u00e9s \u00e0 nos c\u00f4t\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un C\u0153ur Qui Agit est une association loi 1901 fond\u00e9e en septembre 2024 \u00e0 Courbevoie. Nous agissons en France et au Cameroun, avec des partenaires locaux et un suivi pr\u00e9cis de chaque action. Deux partenariats illustrent bien ce que peut apporter une structure priv\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le Domaine des Vanneaux<\/strong>, h\u00f4tel-spa 4 \u00e9toiles, nous a confi\u00e9 un don de tongs de seconde main. Apr\u00e8s plusieurs mois d&rsquo;acheminement, 200 paires ont \u00e9t\u00e9 distribu\u00e9es en juillet 2026 au Cameroun, dans plusieurs structures accueillant des enfants vuln\u00e9rables et au quartier des mineurs de la prison centrale de Douala. C&rsquo;est un exemple concret de don en nature : un mat\u00e9riel qui n&rsquo;\u00e9tait plus utilis\u00e9 a retrouv\u00e9 une vraie utilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le CFA Descartes<\/strong> s&rsquo;est engag\u00e9 \u00e0 nos c\u00f4t\u00e9s en mobilisant apprenants et formateurs autour de collectes et de la communication sur nos actions. Un partenariat qui associe formation, jeunesse et engagement citoyen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre soutien peut aussi accompagner nos projets d&rsquo;acc\u00e8s \u00e0 l&rsquo;eau potable. Nos <a href=\"\/forage-eau-potable-cameroun\/\">forages au Cameroun<\/a>, \u00e0 Bamena, Bamougoum et Omeng, ont \u00e9t\u00e9 film\u00e9s \u00e9tape par \u00e9tape, de l&rsquo;\u00e9tude du sol \u00e0 l&rsquo;inauguration : un suivi que vous pouvez partager avec vos \u00e9quipes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment devenir partenaire d&rsquo;Un C\u0153ur Qui Agit<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Prenez contact<\/strong> via notre formulaire de partenariat : pr\u00e9sentez votre entreprise et ce que vous envisagez (argent, biens, comp\u00e9tences).<\/li><li><strong>\u00c9changeons sur vos attentes<\/strong> : th\u00e9matique (eau, \u00e9ducation, sant\u00e9, solidarit\u00e9), montant ou volume, implication de vos salari\u00e9s.<\/li><li><strong>Nous construisons ensemble le partenariat<\/strong> : objectifs, calendrier, forme de la mention de votre soutien.<\/li><li><strong>Nous vous d\u00e9livrons le re\u00e7u fiscal<\/strong> correspondant \u00e0 votre don, \u00e0 joindre \u00e0 votre comptabilit\u00e9.<\/li><li><strong>Nous vous tenons inform\u00e9s<\/strong> : nos chroniques mensuelles et nos vid\u00e9os de terrain montrent les actions r\u00e9alis\u00e9es.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Entreprises, fondations, collectivit\u00e9s, commerces : quelle que soit votre taille, nous construisons avec vous un partenariat visible et utile. Pour en savoir plus sur notre fonctionnement, consultez la page <a href=\"\/lassociation\/\">L&rsquo;association<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"\/devenir-partenaire\/\">Devenir entreprise partenaire<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Questions fr\u00e9quentes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Quel est le taux de r\u00e9duction d&rsquo;imp\u00f4t pour le don d&rsquo;une entreprise ?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9duction est de 60 % du montant donn\u00e9 jusqu&rsquo;\u00e0 2 millions d&rsquo;euros, puis de 40 % au-del\u00e0. Les versements sont retenus dans la limite de 20 000 \u20ac ou de 5 \u2030 du chiffre d&rsquo;affaires HT si ce montant est plus \u00e9lev\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Que se passe-t-il si mon entreprise d\u00e9passe le plafond ?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;exc\u00e9dent n&rsquo;est pas perdu : il peut \u00eatre report\u00e9 sur les cinq exercices suivants, dans les m\u00eames conditions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une petite entreprise peut-elle faire du m\u00e9c\u00e9nat ?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Oui. Le dispositif concerne toutes les entreprises imposables en France, quelle que soit leur taille. Le plafond de 20 000 \u20ac rend le m\u00e9c\u00e9nat accessible m\u00eame avec un chiffre d&rsquo;affaires modeste, et un don en nature ou de comp\u00e9tences est aussi possible.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Quel est le taux de r\u00e9duction d'imp\u00f4t pour le don d'une entreprise ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La r\u00e9duction est de 60 % du montant donn\u00e9 jusqu'\u00e0 2 millions d'euros, puis de 40 % au-del\u00e0. 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admises.<\/p>","protected":false},"author":2,"featured_media":746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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