{"id":901,"date":"2026-10-24T13:04:39","date_gmt":"2026-10-24T11:04:39","guid":{"rendered":"https:\/\/uncoeurquiagit-associationhumanitaire.fr\/?p=901"},"modified":"2026-10-24T13:04:39","modified_gmt":"2026-10-24T11:04:39","slug":"partenariat-entreprise-association","status":"publish","type":"post","link":"https:\/\/uncoeurquiagit.fr\/en\/partenariat-entreprise-association\/","title":{"rendered":"Partenariat entreprise association : m\u00e9c\u00e9nat, RSE et salari\u00e9s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>En bref :<\/strong> un partenariat entreprise-association permet \u00e0 une entreprise de soutenir une cause d&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral par du <strong>m\u00e9c\u00e9nat financier<\/strong>, des <strong>dons en nature<\/strong> ou du <strong>m\u00e9c\u00e9nat de comp\u00e9tences<\/strong>. Il donne du sens \u00e0 sa d\u00e9marche RSE, mobilise ses salari\u00e9s et ouvre droit \u00e0 une r\u00e9duction d&rsquo;imp\u00f4t de 60 %. Chez Un C\u0153ur Qui Agit, nous construisons chaque partenariat sur mesure, pour qu&rsquo;il soit \u00e0 la fois visible et utile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi nouer un partenariat avec une association ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) n&rsquo;est plus r\u00e9serv\u00e9e aux grands groupes. Clients, salari\u00e9s et candidats attendent de plus en plus des entreprises qu&rsquo;elles s&rsquo;engagent concr\u00e8tement, au-del\u00e0 des discours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un partenariat avec une association offre cet engagement concret. Il permet de soutenir des actions mesurables, de f\u00e9d\u00e9rer les \u00e9quipes autour d&rsquo;un projet commun et de raconter une histoire vraie \u00e0 ses parties prenantes. Pour l&rsquo;association, c&rsquo;est un soutien pr\u00e9cieux, souvent plus durable qu&rsquo;une addition de dons ponctuels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les diff\u00e9rentes formes de partenariat<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Forme<\/th><th>Ce que l&rsquo;entreprise apporte<\/th><th>Exemples possibles<\/th><\/tr><\/thead><tbody><tr><td>M\u00e9c\u00e9nat financier<\/td><td>Un don en argent, ponctuel ou r\u00e9gulier<\/td><td>Contribuer \u00e0 un forage d&rsquo;eau potable, \u00e0 une rentr\u00e9e scolaire<\/td><\/tr><tr><td>M\u00e9c\u00e9nat en nature<\/td><td>Des produits, des stocks, du mat\u00e9riel<\/td><td>V\u00eatements, chaussures, fournitures, \u00e9quipements<\/td><\/tr><tr><td>M\u00e9c\u00e9nat de comp\u00e9tences<\/td><td>Le temps de salari\u00e9s, sur leur temps de travail<\/td><td>Communication, logistique, juridique, comptabilit\u00e9<\/td><\/tr><tr><td>Engagement des salari\u00e9s<\/td><td>Collectes internes, d\u00e9fis solidaires, b\u00e9n\u00e9volat<\/td><td>Collecte de fournitures, course solidaire<\/td><\/tr><tr><td>Visibilit\u00e9 crois\u00e9e<\/td><td>Relais des actions dans ses canaux de communication<\/td><td>Article, r\u00e9seaux sociaux, pr\u00e9sentation lors d&rsquo;un \u00e9v\u00e9nement<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ces formes se combinent tr\u00e8s bien. Une entreprise peut, par exemple, financer un projet, mobiliser ses salari\u00e9s autour d&rsquo;une collecte et relayer les r\u00e9sultats aupr\u00e8s de ses clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attention \u00e0 une distinction : si l&rsquo;entreprise attend une contrepartie publicitaire importante, on parle de parrainage (ou sponsoring). Ce n&rsquo;est alors plus du m\u00e9c\u00e9nat, et le r\u00e9gime fiscal n&rsquo;est pas le m\u00eame.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que pr\u00e9voit la fiscalit\u00e9 du m\u00e9c\u00e9nat<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>R\u00e9duction d&rsquo;imp\u00f4t de 60 %<\/strong> du montant du don jusqu&rsquo;\u00e0 2 millions d&rsquo;euros, puis de 40 % au-del\u00e0.<\/li><li><strong>Plafond :<\/strong> 20 000 \u20ac ou 5 \u2030 du chiffre d&rsquo;affaires HT, si ce second montant est plus \u00e9lev\u00e9.<\/li><li><strong>Report :<\/strong> l&rsquo;exc\u00e9dent est reportable sur les 5 exercices suivants.<\/li><li><strong>Dons en nature et m\u00e9c\u00e9nat de comp\u00e9tences :<\/strong> ils peuvent aussi ouvrir droit \u00e0 la r\u00e9duction, sur la base de leur valeur (co\u00fbt de revient des biens, co\u00fbt salarial du temps mis \u00e0 disposition). Votre expert-comptable vous confirmera la valorisation.<\/li><li><strong>Contreparties :<\/strong> elles doivent rester nettement disproportionn\u00e9es par rapport au don. L&rsquo;administration admet g\u00e9n\u00e9ralement des contreparties jusqu&rsquo;\u00e0 25 % du montant donn\u00e9.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un exemple simple : une PME qui donne 5 000 \u20ac b\u00e9n\u00e9ficie d&rsquo;une r\u00e9duction d&rsquo;imp\u00f4t de 3 000 \u20ac. Le co\u00fbt r\u00e9el de son engagement est donc de 2 000 \u20ac, et elle re\u00e7oit un re\u00e7u fiscal pour sa comptabilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nos partenariats en pratique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En novembre 2025, nous avons nou\u00e9 un partenariat avec le <strong>Domaine des Vanneaux<\/strong>, h\u00f4tel-spa 4 \u00e9toiles, qui a propos\u00e9 un don de tongs de seconde main destin\u00e9es aux populations vuln\u00e9rables en Afrique. Apr\u00e8s plusieurs mois d&rsquo;acheminement, les tongs sont arriv\u00e9es aupr\u00e8s de notre \u00e9quipe au Cameroun en juin 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En juillet 2026, 200 paires ont \u00e9t\u00e9 distribu\u00e9es : 130 \u00e0 cinq structures accueillant des enfants vuln\u00e9rables (le Foyer d&rsquo;accueil pour les enfants d\u00e9munis, Trinity Fondation, Main dans la Main, Magnificat et l&rsquo;Arche de Mummy) et 70 au quartier des mineurs de la prison centrale de Douala. Un mat\u00e9riel qui n&rsquo;\u00e9tait plus utilis\u00e9 par une entreprise a retrouv\u00e9 une vraie utilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le <strong>CFA Descartes<\/strong> s&rsquo;est \u00e9galement engag\u00e9 \u00e0 nos c\u00f4t\u00e9s, en mobilisant apprenants et formateurs autour de collectes et de la communication sur nos actions. Une collaboration qui associe jeunesse, formation et engagement citoyen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment nous construisons un partenariat avec vous<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Un premier \u00e9change.<\/strong> Vous nous pr\u00e9sentez votre entreprise, vos valeurs, vos attentes et ce que vous pouvez apporter : argent, produits, comp\u00e9tences ou temps.<\/li><li><strong>Le choix d&rsquo;un projet.<\/strong> Eau potable, \u00e9ducation et enfance, sant\u00e9 et handicap, solidarit\u00e9 : nous vous proposons des actions concr\u00e8tes, adapt\u00e9es \u00e0 votre engagement.<\/li><li><strong>La d\u00e9finition des engagements.<\/strong> Forme du soutien, calendrier, modalit\u00e9s de visibilit\u00e9 : tout est pos\u00e9 clairement.<\/li><li><strong>La mise en \u0153uvre et le suivi.<\/strong> Nos actions sont document\u00e9es dans nos <a href=\"\/chroniques\/\">chroniques mensuelles<\/a> et film\u00e9es par notre \u00e9quipe audiovisuelle \u00e0 Douala.<\/li><li><strong>Le bilan.<\/strong> Vous disposez d&rsquo;\u00e9l\u00e9ments concrets (dates, lieux, images) pour valoriser le partenariat en interne comme en externe.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Cette exigence de suivi est au c\u0153ur de notre fonctionnement. Pour nos <a href=\"\/forage-eau-potable-cameroun\/\">forages d&rsquo;eau potable au Cameroun<\/a>, par exemple, chaque \u00e9tape a \u00e9t\u00e9 film\u00e9e et publi\u00e9e, de l&rsquo;\u00e9tude du sol \u00e0 l&rsquo;inauguration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mobiliser vos salari\u00e9s autour du partenariat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un partenariat prend tout son sens lorsque les \u00e9quipes s&rsquo;en emparent. Quelques id\u00e9es simples pour impliquer vos collaborateurs :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Organiser une collecte interne autour d&rsquo;un besoin identifi\u00e9 avec l&rsquo;association, par exemple des fournitures scolaires.<\/li><li>Lancer un d\u00e9fi sportif solidaire, avec un abondement de l&rsquo;entreprise.<\/li><li>Proposer \u00e0 des salari\u00e9s volontaires une mission de m\u00e9c\u00e9nat de comp\u00e9tences : communication, recherche de partenaires, soutien administratif.<\/li><li>Pr\u00e9senter les projets soutenus en vid\u00e9o lors d&rsquo;un s\u00e9minaire ou d&rsquo;une r\u00e9union d&rsquo;\u00e9quipe.<\/li><li>Partager r\u00e9guli\u00e8rement les nouvelles du terrain dans votre communication interne.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces actions renforcent la coh\u00e9sion et la fiert\u00e9 d&rsquo;appartenance. Elles montrent aussi que l&rsquo;engagement de l&rsquo;entreprise n&rsquo;est pas seulement un ch\u00e8que, mais une d\u00e9marche partag\u00e9e.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"\/devenir-partenaire\/\">Devenir entreprise partenaire<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Questions fr\u00e9quentes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Quelle r\u00e9duction d&rsquo;imp\u00f4t pour une entreprise m\u00e9c\u00e8ne ?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Une entreprise b\u00e9n\u00e9ficie d&rsquo;une r\u00e9duction d&rsquo;imp\u00f4t de 60 % du montant de son don jusqu&rsquo;\u00e0 2 millions d&rsquo;euros, et de 40 % au-del\u00e0. Le plafond est de 20 000 \u20ac ou de 5 \u2030 du chiffre d&rsquo;affaires HT si ce montant est plus \u00e9lev\u00e9, avec un report possible sur 5 ans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une petite entreprise peut-elle devenir partenaire d&rsquo;une association ?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Oui. Commerces, artisans, TPE et professions lib\u00e9rales peuvent tous s&rsquo;engager. Gr\u00e2ce au plafond de 20 000 \u20ac, m\u00eame une petite structure profite pleinement de la r\u00e9duction d&rsquo;imp\u00f4t. Un don en nature ou quelques heures de comp\u00e9tences sont aussi des formes de partenariat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quelle diff\u00e9rence entre m\u00e9c\u00e9nat et sponsoring ?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Le m\u00e9c\u00e9nat est un soutien sans contrepartie significative : il ouvre droit \u00e0 la r\u00e9duction d&rsquo;imp\u00f4t de 60 %. Le sponsoring, ou parrainage, est une op\u00e9ration de communication avec une contrepartie publicitaire proportionn\u00e9e : il rel\u00e8ve des charges de l&rsquo;entreprise, pas du m\u00e9c\u00e9nat.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Quelles formes peut prendre un partenariat entre une entreprise et une association ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"M\u00e9c\u00e9nat financier, dons en nature (produits, stocks, mat\u00e9riel), m\u00e9c\u00e9nat de comp\u00e9tences, engagement des salari\u00e9s (collectes, d\u00e9fis solidaires) et visibilit\u00e9 crois\u00e9e. 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Notre m\u00e9thode.<\/p>","protected":false},"author":2,"featured_media":745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-conseils"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Partenariat entreprise association : m\u00e9c\u00e9nat, RSE et salari\u00e9s - UN COEUR QUI AGIT<\/title>\n<meta name=\"description\" content=\"Partenariat entreprise association : m\u00e9c\u00e9nat financier, en nature ou de comp\u00e9tences, r\u00e9duction d&#039;imp\u00f4t de 60 %, salari\u00e9s engag\u00e9s. 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